Marathon Data Research

Project Overview

The research aimed to assess the attitudes, behaviors, and purchasing habits of Batswana runners regarding wearable technology, specifically Bluetooth headsets and smartwatches. It sought to explore the potential market for such devices and how reward programs might influence purchasing decisions.

Research Motivation

The study was driven by the rapid growth of the wearable technology industry and the increasing consumer interest in smart devices for fitness and lifestyle enhancement. Understanding the target audience's preferences and spending habits would help shape effective marketing strategies.

Overview of Methodology

The research involved a survey conducted among participants of the Gaborone Marathon. Data was collected with respondents providing insights into demographics, fitness habits, purchasing behaviors, and key factors influencing their choices of wearable technology.

The findings provided valuable insights into target audience preferences, pricing sensitivity, and product expectations. The research highlighted strategic opportunities for market entry and engagement, emphasizing the importance of tailored marketing approaches.

The research provided insights into consumer preferences, spending behavior, and key decision-making factors related to wearable technology. It identified opportunities for market entry and highlighted the importance of strategic pricing, branding, and targeted marketing. Additionally, the findings emphasized consumer interest in reliability, innovation, and product value, shaping recommendations for effective engagement and positioning in the market.